On-site SEO for Beginners
Sunday, December 2, 2007
There are basically two issues to be considered concerning SEO. They are namely on-site and off-site optimization. For on-site optimization, you will need firstly plan the theme and contents of your website so that it is optimized. On the contrary, off-site optimization is something to be done outside your website, one of the most important tasks for off-site optimization will be link building.
There are views that off-site optimization is more important then on-site work. However, I hold a slightly different point of view, you need to optimize your contents and themes for two reasons. First of all you need to tell the search engine your site is on a certain topic or niche. And the second part is that you need to attract real human beings to visit your website. As the end of the day you should bear in mind that you are in fact writing for real people instead of writing for search engines.
Going back to the notion of SEO, you still need to do something to tell search engines what your website is about. There are a few things you will need to consider.
1. Write a good title for each page. This is very important and the titles should contain the keywords of your website. However, you should be put the same word more than once in the title.
2. Write relevant meta tags (keywords and descriptions). Although some of search engines do not take these but there are still some which place certain weights on them. Besides, search engines like Google will display your meta descriptions as the introduction of your website on search results.
3. Write the contents of the web pages such that it contains the keywords. This is very important since search engines will see if your contents are really on the topic. However, my suggestion is that you can just write the contents naturally. You do not need to trick the search engines. If you are really writing something on the niche or topic of our website site. It will certainly contain the keywords. Writing with the keyword density in mind will just make the quality of your contents lower.
4. Update your website from time to time. One of the criteria the search engine rank web pages is the rate of updating. Of course there may be too difficult to update on a daily basis. However, you still have to do it regularly. You need to do it at least twice a month.
About the Author: Jerry Leung is an author. You can find more about SEO and Making Money Online, ideas on Building Link Popularity and Affiliate Marketing.
Labels: on-site optimization, search engine optimization, Seo
Secret SEO Using Key Phrases
Friday, September 28, 2007
OK, lets get to business. If you have ever advertised or marketed online, you have experienced being bombarded by various marketing terms. For every term that exists, there exists multiple opinions on how to employ the tactics SEO professionals prescribe.
Among the most focused upon aspects of search engine optimization is the infamous keyword. Marketers are told to choose the right ones and to inject them into their content to allow for the targeted traffic to find them via search engines.
Having read multiple search engine optimization articles and employed much of the same techniques on the website I own, it is amazing to see the lack of willingness to delve a bit deeper into the business of employing those carefully chosen keywords.
Sure, we all know that certain keywords in your web content can net you more traffic than others, but many would-be marketers find the technique of putting the keywords on their pages and wait for traffic, to be an ineffective and saturated one. Bidding wars and the shear number of retailers utilizing the same strategy commands the need for innovation when marketers attempt to stand out of the crowd.
One such tweaking of the usual keyword strategy is to elect for a more comprehensive key phrase strategy instead.
Think about it. Many of your competitors are using the same keywords you are. They are attempting to secure the same sell that you are and they are listed in all of the same places that you are.
This makes excellent positioning in search engines speculative at best. Dont leave it that way. Employing key phrase techniques to further enhance your websites performance in search engines and communicating your message is an important part of search engine optimization.
For instance, the word (restaurant) is a heavily searched word every month. Millions of web surfers use the Internet to find restaurant locations, contact information, directions, menus, and much much more.
However, the word restaurant is rarely searched alone. If web surfers simply searched the word restaurant it would return too many irrelevant listings. Italian restaurant is no better. Most people will search terms like Italian Restaurant Houston Texas or even Italian Restaurant Houston Texas North Side. The object is to have the exact string that they are looking for appear on your website. Utilizing the key phrase strategy zooms your pages right past competitors that only focus on stand-alone keywords.
The above example is a simple one, but the principle applies to all keyword deployments. Combine this strategy with the strategy of developing back links to your website and your website gains the edge in search engines.
In the competitive arena of the Internet, word combination or key phrase strategies are the easiest way to rank better in the search engines.
A website that has the word (tires) on it twenty times can be eclipsed by a website that has discount snow tires Houston Texas on it once.
To determine what web surfers are searching, you can use keyword-analyzing software. Some search engines actually provide keyword tools to help you in your quest. Either way, it is imperative to choose phrases that are hot and mesh them into your communication at least twice.
Why twice? This will give you an even better chance of placing well in the search engines, as many webmasters tend not to use phrases twice to avoid being redundant in their communication. However if done well, it can appear not to be redundant but rather informative. Use of qualifying terms such as, (to recap) or (I say again), nullifies the visitors feeling that he/she is being told the same information. It makes them feel that you are just being thorough. While employing key phrase techniques requires a tad more thinking, its benefits can be quite substantial.
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Article Source: ArticlesBase.com
Labels: Key Phrases, keywords, search engine optimization, Seo, serp
Traffic Generation Secrets Of The Gurus
Wednesday, June 27, 2007
Lets face it Internet marketing can be hard and frustrating if you do not know how to go about it and the so called gurus are not much help either, why, because if they tell you everything you will have no need to buy their products.
So how do you get to know their secrets? Well from my own experience it took me my first four months online to figure it all out. There are about nine effective ways that i know will get serious traffic to your site in no time. Here they are:
1.Plain old word of mouth or telling a friend. Yes as simple as it seems, this is an overlooked traffic generation secret. By just telling a few friends and family and getting them to tell a few friends and family you can start a form of viral marketing.
2.Newspaper and magazine advertising. You know the magazines are niche oriented, so why not put an advert in your niche related magazine/newspaper. You will be surprised at how many people who read that publication will check out your site out of curiosity.
3.Forums are a good place to advertise your site. You have to be a contributing member though. After posting to the forum a few times the moderator will let you include a link to your site.
4.Membership sites. Most well established membership sites have facilities where by you can joint venture with other members thereby exposing your website link.
5.Article Marketing. Perhaps the most effective traffic generating secret of all. Think of it this way, when you submit your articles to all the directories you are getting back links to your website and targeted prospects are getting to read your articles and then also click onto your link in the resource box.
6.Press Release. You can do a press release at various sites like prweb This will get your site traffic quick.
7.Google Adwords Campaign. This is a form of paid advertising whereby every click on your ad will cost you a small investment.
8.Submitting your website to directories. This is one of the most effective because of the links back to your site. These directories are well respected and will feature your site all over the web. But the problem with this method is it can be expensive and time consuming to manually submit your site to over 2000+ directories unless you use free directory submission like the gurus do.
9.Paid search engine optimization. Then there is plain old paying a company to undertake search engine optimization work for your website, which i must say can improve your sites rankings in the search engines significantly.
About the Author:
Chidi Akomas is an internet marketer and copywriter. He has written numerous books on internet marketing as well as personal development to name just a few. To see free video and see more of his work visit free video
Labels: directories, press release, search engine optimization, traffic generation secrets
