Search Engine Optimization

Author: Jerry Leung

There are basically two issues to be considered concerning SEO. They are namely on-site and off-site optimization. For on-site optimization, you will need firstly plan the theme and contents of your website so that it is optimized. On the contrary, off-site optimization is something to be done outside your website, one of the most important tasks for off-site optimization will be link building.

There are views that off-site optimization is more important then on-site work. However, I hold a slightly different point of view, you need to optimize your contents and themes for two reasons. First of all you need to tell the search engine your site is on a certain topic or niche. And the second part is that you need to attract real human beings to visit your website. As the end of the day you should bear in mind that you are in fact writing for real people instead of writing for search engines.

Going back to the notion of SEO, you still need to do something to tell search engines what your website is about. There are a few things you will need to consider.

1. Write a good title for each page. This is very important and the titles should contain the keywords of your website. However, you should be put the same word more than once in the title.

2. Write relevant meta tags (keywords and descriptions). Although some of search engines do not take these but there are still some which place certain weights on them. Besides, search engines like Google will display your meta descriptions as the introduction of your website on search results.

3. Write the contents of the web pages such that it contains the keywords. This is very important since search engines will see if your contents are really on the topic. However, my suggestion is that you can just write the contents naturally. You do not need to trick the search engines. If you are really writing something on the niche or topic of our website site. It will certainly contain the keywords. Writing with the keyword density in mind will just make the quality of your contents lower.

4. Update your website from time to time. One of the criteria the search engine rank web pages is the rate of updating. Of course there may be too difficult to update on a daily basis. However, you still have to do it regularly. You need to do it at least twice a month.

Article Source: articlesbase.com

About the Author: Jerry Leung is an author. You can find more about SEO and Making Money Online, ideas on Building Link Popularity and Affiliate Marketing.

Labels: on-site optimization, search engine optimization, Seo

Author: John Reed

OK, lets get to business. If you have ever advertised or marketed online, you have experienced being bombarded by various marketing terms. For every term that exists, there exists multiple opinions on how to employ the tactics SEO professionals prescribe.

Among the most focused upon aspects of search engine optimization is the infamous keyword. Marketers are told to choose the right ones and to inject them into their content to allow for the targeted traffic to find them via search engines.

Having read multiple search engine optimization articles and employed much of the same techniques on the website I own, it is amazing to see the lack of willingness to delve a bit deeper into the business of employing those carefully chosen keywords.

Sure, we all know that certain keywords in your web content can net you more traffic than others, but many would-be marketers find the technique of putting the keywords on their pages and wait for traffic, to be an ineffective and saturated one. Bidding wars and the shear number of retailers utilizing the same strategy commands the need for innovation when marketers attempt to stand out of the crowd.

One such tweaking of the usual keyword strategy is to elect for a more comprehensive key phrase strategy instead.

Think about it. Many of your competitors are using the same keywords you are. They are attempting to secure the same sell that you are and they are listed in all of the same places that you are.

This makes excellent positioning in search engines speculative at best. Dont leave it that way. Employing key phrase techniques to further enhance your websites performance in search engines and communicating your message is an important part of search engine optimization.

For instance, the word (restaurant) is a heavily searched word every month. Millions of web surfers use the Internet to find restaurant locations, contact information, directions, menus, and much much more.

However, the word restaurant is rarely searched alone. If web surfers simply searched the word restaurant it would return too many irrelevant listings. Italian restaurant is no better. Most people will search terms like Italian Restaurant Houston Texas or even Italian Restaurant Houston Texas North Side. The object is to have the exact string that they are looking for appear on your website. Utilizing the key phrase strategy zooms your pages right past competitors that only focus on stand-alone keywords.

The above example is a simple one, but the principle applies to all keyword deployments. Combine this strategy with the strategy of developing back links to your website and your website gains the edge in search engines.

In the competitive arena of the Internet, word combination or key phrase strategies are the easiest way to rank better in the search engines.

A website that has the word (tires) on it twenty times can be eclipsed by a website that has discount snow tires Houston Texas on it once.

To determine what web surfers are searching, you can use keyword-analyzing software. Some search engines actually provide keyword tools to help you in your quest. Either way, it is imperative to choose phrases that are hot and mesh them into your communication at least twice.

Why twice? This will give you an even better chance of placing well in the search engines, as many webmasters tend not to use phrases twice to avoid being redundant in their communication. However if done well, it can appear not to be redundant but rather informative. Use of qualifying terms such as, (to recap) or (I say again), nullifies the visitors feeling that he/she is being told the same information. It makes them feel that you are just being thorough. While employing key phrase techniques requires a tad more thinking, its benefits can be quite substantial.

TypoBounty dot com is where search engine optimization and advertising becomes easy and low cost. At less than 8 dollars per ad space, advertisers can draw attention to their products and services for a fraction of the cost while optimizing their web properties for search engines.

Article Source: ArticlesBase.com

About the Author: John Reed is an internet marketer that embraces innovation in marketing. You can learn more about low cost marketing innovation at www.typobounty.com.

Labels: Key Phrases, keywords, search engine optimization, Seo, serp

Author: Qatar Visitor

As we have just launched our newest website, Qatar Visitor, we have been researching ways to promote it.

It’s been well worth the effort as Google has made changes this year to the way they rank websites – and through Matt Cutt’s Google blog these changes have been more transparent than before.

It has become clear is that one method of promoting websites is no longer as effective as before. That method is exchanging links.

Google’s aim is, of course, to maximise internet surfers’ ability to find quality sites. If sites can raise their page ranking just by exchanging links, then this will decrease the validity of the search.

In fact, Google is even penalising excessive link exchanging. However, just moderate link exchanging does not seem to be penalised – just not to carry as much weight as before. Of course, if you exchange links to sites with relevant content you should still boost traffic.

What Google – and therefore you – really want is for people to add (non-reciprocal) links to quality content. This raises the linked sites’ ranking for the right reason – because the sites are good, not because their owners have exchanged links with a thousand other sites.

Submitting your website to directories may also be less effective than before. However, it depends on the directory. The more a directory screens for quality, the more valuable its links will be.

This fits in with Google’s strategy of rewarding quality sites. If a directory only links to sites with good content, then it helps Google to identify quality sites for its users. DMOZ is the ultimate directory to be listed on – although unfortunately, it also seems very difficult to get into.

It’s also worth noting that Google assesses the quality of your own links. If you link to sites which just contain blocks of advertising (probably as a result of link exchanging) Google is likely to penalise your site. If your site is important and contains good quality Google may penalise it by reducing its ability to pass on page ranking.

It seems likely that the opposite is also true, and your website will be rewarded for linking to quality sites; in Qatar Visitor’s directory, we have introduced submission guidelines to help wean out poor quality sites.

To sum up then, websites now need to non-reciprocal links, not reciprocal links. Unfortunately, that’s just a little bit harder.

Article Source: ArticlesBase.com

About the Author: Qatar Visitor provides extensive information on Qatar for tourists, residents and potential residents.

Labels: exchange, link, page, promote, promotion, ranking, Seo, web, Websites

by James Welch

I used several criteria as benchmarks to gauge the quality of sites in this field.

Criteria selected were:

* Page Rank * Site Age * Yahoo Links * Yahoo .edu Links * Yahoo .gov Links * Pages Cached by Google * DMOZ Listings * Yahoo Dir Listings

I monitored the 28 top sites relating to this topic and placed them in a list and scored them for each. I call this 'Inner Circle Classification', meaning that these sites are the central sites to this particular search term. There will be this same 'Inner Circle' list in each and every subject matter on the net.

I recorded the average for each set of data to show the results needed if a site wanted to try to break in to the 'Inner Circle'.

The averages needed for this subject matter were as follows:

* Page Rank (6) * Site Age (2001) * Yahoo Links (72672) * Yahoo .edu Links (31) * Yahoo .gov Links (1) * Pages Cached by Google (1782) * DMOZ Listings (4) * Yahoo Dir Listings (3)

Of course, a site cannot change its age, which means that it must over-compensate in other areas to make up ground on the existing competition if it is newer than most. Each of the other criteria are things that can be adjusted by work from a site owner. This is a must if success is to be attained.

One striking note in all of this testing was the fact that .edu and .gov links seem to be the most important factors when selecting the most impressive list of criteria. I know that this may not be a surprise to some who are reading this, but to see it in black and white makes it very clear that any site wanting to break in most of the semi-to-ultra competitive 'inner circles' must try and target education and government websites for inbound links.

Each of the top sites in the list (when sorted by .edu links) show some similarities in criteria. A high DMOZ listings score, a high Yahoo links score, and generally, a high number of indexed pages. However, the .edu links seem to far outweigh any other scoring mechanism for success.

So what are you waiting for, wasting your time reading this sentence? Get to work!

Find more information about search engine optimisation here.
Article Source: ArticleRich.com

Labels: search engine optimisation, Seo

Author: Jim Corkern

I see in forums of article websites that many are struggling to use articles for SEO purposes and failing at an alarming rate. The solution are simple to correct the problems that hinder your sites climb to the top 10. If you understand what the search engines are looking for.

The first thing we must clear up is a few misconceptions about articles and their use and value. The first in this category is that links from the article directories do help you climb the search engines. You will understand this more as we cover the 3 secrets. The second is that you only need to submit to a few of the top directories.

The more exposure the better, chances are if you get included in 200 directories that you may get over 200 links just from the directories and that does not count the re-publishers of your articles.Remember, you are playing a numbers game. And that can increase web site traffic also

Now the 3 secrets.

The first secret is to get at least one of your keywords in the title of your article. There is a reason for this. The title of a page is a major factor in the search engines determining the value of the links to other sites on the page. What ever your title of the article is will likely be the title of the page. Go to goarticles or ezinearticles and click any article and the title of the article is also the title of the page. This puts your keywords in the title of the page.

Secret 2 is keywords in the content of the article. Try to get at least a 3 percent density of your keywords or phrase in the content.
This is SEO at its best because you have absolute control of the content of the article and can help to control the value of the links.
Do not buy into all of the voodoo that articles on article sites will not help with SEO. Each page is valued by the same factors as any other page on any site.
So my point is that your link needs to come from a relevant page, not a relevant site, and if you control the relevance you control the power of the link to some extent.

Secret 3 is to make sure that you have the proper anchor text in your resources box. This is the place where you blow your own whistle. Make sure that the link is html and the clickable part is one of the phrases that you are targeting. If you want to rank for frog legs, then the clickable text needs to be frog legs.

Now also consider that if you get accepted into 200 directories the chances are that you will get re-published. This is nothing more than a numbers game. The more time you put yourself in front of people the more potential you have to gain Web Traffic to your site and also you get a diversity of different IP addresses linking to your site.

Now lets look a few more bonus secrets and the additional benefits of articles and SEO. Lets look at the power of links.

Links values are calculated by the page that the link is on (notice I did not say the site?) The reason I say this is because each page is its own entity in the search engines. This can be proven several ways.The first way is page rank, page rank is assigned to each page of a website, not one pr for the whole site. I have seen sites with pr ranging from pr 10 to pr0.

Each page has its own value. The second example is you can have a site with 400 pages and have just 1 or anywhere from 1 to 400 pages indexed, if they were all counted collectively the whole site would be indexed at once.

There are over 100 factors that determine the value of any given link. Some of the factors include pr of the page, if your keywords are in the title and content, position of the link on the page, how many outbound links the page has and on and on.

The reason articles are so powerful is because you are creating a related page by controlling the title and content of the article you are writing.

You should be able to get 1 or more of your keywords in the title, and I am sure you can get at least one entire phrase in the content. This makes the page where your article is published relevant to your site because it has your keywords all over it.

The next advantage is that most articles site on directories for over 18 months and your article starts as a pr0 page, this should increase over time and Google updates. People will link to it, or might even publish it on their pr 5 site, now your links get better with time.

The many advantages of articles for SEO great are many. I wish I could mention them all here.

Article marketing and SEO are a great tool for the website owner. Learn to use them and they will keep you up top.

Source: ArticlesBase.com

About the Author:
Jim Corkern is the lead SEO for a Quality New York SEO Company and is offering a Free Article Submission Service to the general public to help them market and preform SEO more efficently

Labels: article marketing, Internet Marketing, Seo, Web Traffic

Author: Jim Corkern

I have been meaning to write this article for a long time now but have failed to do so. There is much confusion as to how and why article marketing is so effective for seo and traffic. Well, the time has come for someone to lay it on the table for you.

Before we get into the articles we need to dispel a few myths. The first myth is that links from related sites are better than non related sites. This is part true , each page within a site is its own entity. pr is a way to prove it as a rank is assigned to each page, not one rank for the entire site, so a link on a related page is effective. Like an article directory.

The reason i say this is because the value of a link is rated by pr of the page the link is on, notice I did not say site? Having your keyword or some of your keywords in the title and content of the page. Number of outbound links from the page and the text or keywords close to your link. This is just a few of the factors. There are many other factors like position of the link on the page.

The beauty of articles is that you control the content and the title of the page it is published on. If you go to any article directory and click on an article you will notice that the title of the page is the title of the article. Most bloggers and web-site publishers also use the same practice. So, if you write your title right you just acquired links with your keywords in the title of the page. That just helped the power of the link. Now, if you manage to get your keywords of phrases in the content you just made it more powerful.

This is starting to look pretty good now, Lets keep going and see if we can find some more places to find advantages of seo with articles.

The whole reason of seo is to gain targeted traffic, right? well, I am going to blow your mind here, Let me show you some stats from just one article.

Article id 328196 on ezinearticles.com has had 241 views, 16 publishes and emailed 1 time. And this is just 1 article in one directory. With a 1% click through ratio that is 2 clicks to the site. Not very impressive. Lets investigate a little deeper.

The example article was submitted to about 100 directories and is showing about 150 times in Google. To see this get an article title and past it in a search engine and you can see how may times it is indexed by that search engine. Now with an average of 2 clicks per publish, that just brought the traffic to 300 clicks from one article.

I can write an article in about an hour, what would 300 clicks cost on adwords? Are you starting to get the picture?

Now lets start writing just 1 article a day and now we do 300 times 30. That is for 30 days in a month. Now what does your traffic look like? It still gets better. What does month 2 do, what about month 3 and so on.

Now, the page you get your article on starts as a pr0 page, what will it be in a few months, you just increased the value of the links again, plus the traffic. Then you might have some bloggers or website owners that put your article on a pr 5 page.

The entire internet marketing game is nothing but math. Keep playing the numbers and you will soon win your game.

Articles are the most effective and cost effective way to get traffic and high search engine rankings. You have to stay consistent to make it happen.

Where else can you generate that kind of traffic and links in only 30 hours a month?

Instant article submitter is an article submission software that is about 100 bucks, but the most automated I have seen short of an article submission service. It is an investment that will pay you over and over if you really want to succeed in the online game, or use a submission service, but this cost more money per article. Article marketer is one of the cheapest and most comprehensive submission services I have seen, if you choose to use a submission service and I highly recommend them.

If you want to succeed in the online marketing game, you had better make articles just as regular as your fluid intake. You are doomed to have a weak business without articles.

You say you are doing well now? How would another 15 to 20 k uniques a month help your bottom line?

It does not happen over night, but by month 2 you will start seeing a good increase in traffic and links and you know the traffic is targeted and the links are quality and are only going to get stronger.

Always remember that hope is not a strategy...nor is it a solution. Prepare, put this into action and you will soon see a steady stream of high quality traffic and top search engine traffic

Source: ArticlesBase.com

About the Author:

Jim Corkern works full time as an seo and online marketing expert. He now can be contacted through New York Web Design company

Labels: article, article marketing, increase web site traffic, link building, Seo

Author: Vanessa Arellano Doctor

If they are able to utilize SEO properly, then they will be able to increase their website traffic, and at the same time improve their sales, giving website owners the advantage over their competition online. Since not all of these Web business owners possess the knowledge of what search engine optimization is all about, and its possible benefits to their online business, they sometimes commit a few mistakes in their attempts to utilize such a program for their advantage.

One of the mistakes that Web business owners often commit is that they spend too much time on the design of their website, and not enough time on the content. Keep in mind that the content of your website is more important than the design, which is why people who invest too much money on site designs primarily instead of focusing on its content will only end up wasting it since this will only bring in a few people to visit their website. Instead, try to invest in copywriting initially, and only spend money on the site design later on.

Web business owners sometimes forget the importance of great content, and how they should create fresh content. Doing so will greatly benefit their online business since search engines will reward websites that offer fresh content to their visitors, regardless of its format. Some Web business owners tend to overlook this aspect, and they do not implement this in their websites, causing their website to not generate the desired amount of traffic. However, online business owners should not do this if they are only aiming to improve their search engine ranking. One way that they can improve their SEO ranking is by posting blogs or forums that its visitors can use and interact with other users, making them come back for more later on, thereby increasing the generated traffic. This is only possible, however, if the owners add a blog that contains something that can interest their site’s visitors.

This is where our third mistake comes in. There are some Web business owners who do not bother to offer something unique, especially in their site’s content. If you are able to properly optimize your site by offering something unique and interesting to your targeted market, then your site can greatly benefit from the improvement in search engine results since people will be linking to your site through different mediums such as blogs and forums, creating more inbound links later on.

Another mistake that online business owners commit is their use of inappropriate keyword phrases. It is important to remember that in order to be able to optimize the search engine result of your website, you need to make sure that you pick the appropriate keyword phrases, especially if you are only a small or mid-sized company. You should use the keywords that your potential customers may use in their search in the Web, and such keywords should be used in specific areas of your webpage.

Lastly, Web business owners sometimes do not label their links and images descriptively, making it very difficult for their visitors to know what they are being directed to. Being descriptive as possible not only helps visitors, but it can also help online businesses, especially those trying to market a particular product since Web business owners can use their main keywords and phrases in their link and image labeling, making it easier for them to direct potential customers to their site.

Source: ArticlesBase.com

Labels: Connection, connectivity, internet, Search Engine, Seo, serach Engine Optimization, web Page, Web Site

Author: Marius Pop

Link Building Basics

Your site is complete. Now you have to drive traffic to it, and how do you do that? You tell your friends about it, and tell the world about it. You publish articles, press release, web blogs and link exchange, post your site to directories-- all story short you build links. And the easiest and FREE way to build links is by doing all the above things.

How to Increase Page Rank

You need to drive traffic and you need to increase the Page Rank to get higher positions in Search Engines. You can check your site's Page Rank with a lot of websites and tools, one of them being Google Toolbar. Is Page Rank important? Of course it is! The Page Rank measures not just how many links point to your website, but the quality of those sites that link to you. So, start building links and increase your website Page Rank.


Link Building with Directories Submissions

The Web Directories offer some different type of submissions. There are premium submissions, for a specific amount of money (which can be monthly or annual), there are bid directories where you bid for your links to be displayed in the directory top, and there are regular links (these can be free or have a smaller fee) and regular/free links with reciprocal. We want to build links free, so any other option is excluded. The biggest free directory is Open Directory where you should list your site first!


Manual or Automate Directories Submissions

Now, there are out there lots of programs which can do the submission to directories automatically. Don't use them. They are practically useless. Build your links manually, submitting links to free directories and trying to make your links' description unique as this will be taking in consideration when links will be checked. There are tons of directories out there, lots are free and SEO friendly. Search for those and submit your site and soon you will se your Page Rank increasing and your position in search engine closing to the top.

Source: ArticlesBase.com

About the Author:

Marius Pop is a owner of Vast Directory, a Free Link Directory and is also a graphic designer, you can view his portfolio at Your Graphic Designer.

Labels: Easy Way, Free Link Building, Page Rank, Seo