5 Amazing SEO Secrets That Will Make Your Articles Blast Your Website To The Top Of Search Engines
Monday, July 2, 2007
I see in forums of article websites that many are struggling to use articles for SEO purposes and failing at an alarming rate. The solution are simple to correct the problems that hinder your sites climb to the top 10. If you understand what the search engines are looking for.
The first thing we must clear up is a few misconceptions about articles and their use and value. The first in this category is that links from the article directories do help you climb the search engines. You will understand this more as we cover the 3 secrets. The second is that you only need to submit to a few of the top directories.
The more exposure the better, chances are if you get included in 200 directories that you may get over 200 links just from the directories and that does not count the re-publishers of your articles.Remember, you are playing a numbers game. And that can increase web site traffic also
Now the 3 secrets.
The first secret is to get at least one of your keywords in the title of your article. There is a reason for this. The title of a page is a major factor in the search engines determining the value of the links to other sites on the page. What ever your title of the article is will likely be the title of the page. Go to goarticles or ezinearticles and click any article and the title of the article is also the title of the page. This puts your keywords in the title of the page.
Secret 2 is keywords in the content of the article. Try to get at least a 3 percent density of your keywords or phrase in the content.
This is SEO at its best because you have absolute control of the content of the article and can help to control the value of the links.
Do not buy into all of the voodoo that articles on article sites will not help with SEO. Each page is valued by the same factors as any other page on any site.
So my point is that your link needs to come from a relevant page, not a relevant site, and if you control the relevance you control the power of the link to some extent.
Secret 3 is to make sure that you have the proper anchor text in your resources box. This is the place where you blow your own whistle. Make sure that the link is html and the clickable part is one of the phrases that you are targeting. If you want to rank for frog legs, then the clickable text needs to be frog legs.
Now also consider that if you get accepted into 200 directories the chances are that you will get re-published. This is nothing more than a numbers game. The more time you put yourself in front of people the more potential you have to gain Web Traffic to your site and also you get a diversity of different IP addresses linking to your site.
Now lets look a few more bonus secrets and the additional benefits of articles and SEO. Lets look at the power of links.
Links values are calculated by the page that the link is on (notice I did not say the site?) The reason I say this is because each page is its own entity in the search engines. This can be proven several ways.The first way is page rank, page rank is assigned to each page of a website, not one pr for the whole site. I have seen sites with pr ranging from pr 10 to pr0.
Each page has its own value. The second example is you can have a site with 400 pages and have just 1 or anywhere from 1 to 400 pages indexed, if they were all counted collectively the whole site would be indexed at once.
There are over 100 factors that determine the value of any given link. Some of the factors include pr of the page, if your keywords are in the title and content, position of the link on the page, how many outbound links the page has and on and on.
The reason articles are so powerful is because you are creating a related page by controlling the title and content of the article you are writing.
You should be able to get 1 or more of your keywords in the title, and I am sure you can get at least one entire phrase in the content. This makes the page where your article is published relevant to your site because it has your keywords all over it.
The next advantage is that most articles site on directories for over 18 months and your article starts as a pr0 page, this should increase over time and Google updates. People will link to it, or might even publish it on their pr 5 site, now your links get better with time.
The many advantages of articles for SEO great are many. I wish I could mention them all here.
Article marketing and SEO are a great tool for the website owner. Learn to use them and they will keep you up top.
About the Author:
Jim Corkern is the lead SEO for a Quality New York SEO Company and is offering a Free Article Submission Service to the general public to help them market and preform SEO more efficently
Labels: article marketing, Internet Marketing, Seo, Web Traffic
Things you Need to Know About Search Engine Optimization (SEO)
Wednesday, June 27, 2007
In a world where a millions of users access relevant information via search engines it becomes very important for every business to have their websites feature in top listings on a search engine or else they might end up losing a large chunk of potential business. And search engine optimization (SEO) is one of the tools used to obtain higher rankings and search visibility thereby driving more traffic to your website. And in recent times SEO has acquired a lot of importance in online marketing strategies for various businesses.
What is Search Engine Optimization (SEO) ?
SEO can be defined as a process in which you strategize your website so that it is structured according to preferences of search engine and thus help the search spiders index them efficiently to gain better search engine visibility and higher search rankings.
SEO does not limit itself to only particular part of a website rather it cuts across all the important aspect of website right from designing and coding to linking structure, URL conventions and site flow.
What are the benefits of Search Engine Optimization (SEO) ?
One of the most significant benefits of SEO is that it provides you visibility on the search engine which are used by millions of users everyday and that to in a very cost effective and reasonable manner. And since your website is listed in organic search listings, the probability that a user will click on your site is higher, compared to paid listings. In fact studies show that likelihood of a user clicking on organic search listing is far higher than other means of internet marketing ?
And compared to other online as well traditional media of advertising SEO provides favorable
return on investment (ROI). Recent studies have also shown that users are more biased towards organic search listings and thus efficient SEO can help you establish a trust with users and thus retain the visitors.
Above all, SEO can help you increase sales significantly as top ranking sites are considered more valuable and relevant resource of information. Thus you not only get good returns but you can also establish long term relationship with your clients.
Why do you need to hire a good SEO company?
Although there are many SEO companies out there, hiring a good Search Engine Optimization (SEO) Company is very important because there are many companies who boast of instant results but end up leaving you disappointed by not providing you with desired returns and a profitable return on investment (ROI).
Apart from providing only short term gains, some SEO companies employ practices in which they help your website achieve top rankings just by trying to exploit technological loopholes in search engine’s algorithm and violating terms of service of search engine. This might help you in short term but could prove fatal to your business as there have been cases when search engines have penalized and in some cases banning the website altogether.
On the contrary a good search engine optimization company works on all the aspects of website and helps you achieve higher search engine rankings and increase traffic. Rather than trying to exploit the loopholes, a good SEO company will in fact try to understand what a Search Engines looks for in a website and optimizes your site accordingly and thus improving search visibility by abiding by the terms of search engines instead of using means that are considered unethical by search engines and risking penalties.
A good SEO company plays an active role in every aspect of your website development. It not only optimizes your site for better rankings but also for higher relevancy to users searching for information related to your business. In other words it helps you attract traffic relevant only to your area of n business by improving your website’s visibility for keywords specific to your website.
So although a good SEO company might not be able to provide you instant results but it can guarantee you a long term success and help you create a your own unique presence and distinct brand image in the world of web.
Source: ArticlesBase.com
Nikunj Parikh
Visit: Internet Marketing ,Pay Per Click
Labels: Internet Marketing, pay Per Click, seo Company, web Site Design, website Design Company Array
